While "Ride of the Valkyries" rose from the orchestra, helicopters dropped-off Navy SEALs to reveal Just One Eye's 'Ulysses Tier 1 Disaster Kit', at the December 2014 launch party produced by Bureau Betak.

In keeping with the theme, traditional vessels like skewers and spoons are replaced by ration-style packaging, and passed by model-waiters in white jumpsuits and combat vests.

Designed for adventurers with a taste for luxury, the kit includes everything two people need to survive for two weeks worth anything from hurricanes to terrorist attacks: from solar panels for charging electronics to Snugpack sleeping bags and a cashmere blanket.